Carhartt is aligning with the NFL through the tradespeople building Highmark Stadium
Tapping into sports and fandom has been a major trend for brands this year, but Carhartt looked off the field.
Carhartt, a 135-year-old workwear brand, is teaming up with the NFL to promote its "Made Possible" campaign. The campaign spotlights the construction workers and tradespeople who built Highmark Stadium, the future home of the Buffalo Bills, which is set to open in time for the 2026 season. Norma Delaney, Carhartt's vp of marketing and creative, emphasized that the campaign's success lies in Carhartt's commitment to its core values as a brand that serves working people.
By focusing on its mission, the ads effectively showcase Carhartt's products and the individuals who wear them. For more on this story, visit modernretail.co.
Written by urgent.news from Modern Retail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
