Air India Express Celebrates Raksha Bandhan 2026 With Special Rakhis For Passengers Across Network
Mumbai, August 27, 2026: Air India Express launched its annual festive campaign for Raksha Bandhan on Thursday by distributing limited-edition branded rakhis to passengers across its entire operational network. The initiative, now in its fourth consecutive year, saw cabin crew hand-delivering the specially curated keepsakes to guests on both domestic and international sectors. The festive drive…
Mumbai, August 27, 2026 - Air India Express has kicked off its annual Raksha Bandhan celebration for passengers, distributing exclusive branded rakhis across its extensive network, the airline announced on Thursday. This is the fourth year the carrier has run the campaign, with cabin crew personally presenting the specially made tokens of goodwill to travelers on all routes, both domestic and overseas.
The initiative aims to bring a slice of home to those spending the holiday apart from family for work or long-distance travel needs. As siblings and relatives often reside far apart, the airline says the gesture adds a personal touch to journeys, making the experience more meaningful.
Spanning the airline's rapidly growing operations, the festive drive covers the carrier's 48 domestic hubs and 16 international gateways, primarily in West Asia and Southeast Asia. Operating over 3,000 weekly flights, Air India Express has been using cultural branding to differentiate itself from rivals and appeal to key customer groups.
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