Why Upcycling Is Suddenly Everywhere in Fashion
BoF senior editorial associate Shayeza Walid joins Sheena Butler-Young on The Debrief to unpack why upcycling is breaking into the mainstream — and whether it can become a durable part of fashion's supply chain
Upcycling, once a niche practice in the fashion world, is now making waves across the industry. This transformation began in the fringes of fashion, where small independent designers and sustainability-focused labels embraced the trend. However, the recent surge in upcycling can be attributed to a few high-profile examples. At the spring Paris Couture Week, Swiss designer Kevin Germanier showcased a collection entirely crafted from surplus inventory of seven LVMH-owned brands.
Furthermore, fashion giants like Coach are repurposing used denim into new bags, while Uniqlo is reviving unsellable and second-hand garments under its RE label.
Senior correspondent Sheena Butler-Young delved into this burgeoning trend with senior editorial associate Shayeza Walid. They discussed how upcycling brands are now positioning their offerings through creativity and individuality rather than solely emphasizing sustainability. This shift has been influenced by a combination of factors, including new EU regulations and a changing consumer mindset.
The evolution of upcycling in fashion is a testament to its growing importance and its ability to adapt to both regulatory and consumer-driven demands.
Written by urgent.news from Business of Fashion's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
