Travis Kelce takes 5% stake in Sleep Number, expanding his business empire
In January 2026, Travis Kelce expanded his growing business portfolio by taking a 5% ownership stake in a company whose product he has relied on for years. The NFL star said it had remained “a constant through different seasons” of his career and life. The investment reflects Kelce’s focus on recovery while strengthening his presence beyond football through strategic partnerships and ownership…
In January 2026, Kansas City Chiefs tight end Travis Kelce made a significant business move by investing a 5% stake in mattress company Sleep Number Corporation. This partnership marked Kelce's entry into the business world, extending his trust in the brand beyond personal use to a meaningful investment. Sleep Number's adjustable beds, which cater to recovery needs, resonated with the NFL star's experience as a professional athlete, making the investment a natural progression of his existing relationship.
Kelce also sees the deal as an opportunity to influence the company's future and align himself with its growth trajectory. As part of this partnership, Kelce is set to feature in the company's advertising campaigns, further integrating his identity with Sleep Number. This move adds another notable investment to Kelce's expanding business portfolio, which includes other ventures like Garage Beer and his role in the revival of Six Flags alongside his brother.
The timing of this investment is crucial for Sleep Number, as the company faces challenges such as weaker sales and increased competition. Sleep Number CEO Linda Findley sees Kelce's business acumen and understanding of sleep as valuable assets to help the company reach new consumer demographics.
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