Stock Spirits gains UK supermarket listing for Sierra RTDs

Stock Spirits Group has secured official UK supermarket listing for Sierra RTD Tequila cocktails with major retailer Morrisons. The lime and strawberry-flavored Sierra Tequila RTDs previously sold in UK Lidl stores will now be available in 460 Morrisons supermarkets from September 7th. The 6% abv Sierra Grapefruit Paloma and Lime Margarita RTDs will retail for £2.60 ($3.54) per 250ml can.

Customers can also take advantage of multi-buy deals of four for £6.00 or five for £7.00. Morrisons' UK distributor, The Drinks Company, stated that the company's growing interest in Paloma and Margarita cocktails led to the development of attractive new can designs featuring Sierra Tequila Blanco. Following a successful launch at Brighton's On the Beach music festival, Morrisons' launch is expected to be a significant success, with plans to roll out Sierra Paloma to more retailers in the future.

Stock Spirits previously expanded into Germany, Czechia, Slovakia, Croatia, Poland, and the Netherlands in 2025, while its Sierra RTDs have also been sold through retailers like WHSmith, Amazon, and GoPuff. The Drinks Company was acquired by Stock Spirits last year for an undisclosed amount, bringing the UK distribution of Sierra Tequila under the company's direct control.

This acquisition facilitated Stock Spirits' goal to become a leading spirits player in Europe by 2027.