TikTok creators turn K-culture curiosity into real-world spending: survey
For global fans watching content creator Jittomeok, whose username is @daygamin on online platform TikTok, broadcast her Korean food "mukbangs," falling in love with K-culture no longer stops at the screen. Through live interactions with her 1.1 million followers — particularly across Southeast Asia — what begins as curiosity about a dish quickly transforms into everyday lifestyle choices, from…
TikTok content creators are turning their fascination with K-culture into actual spending habits, according to a recent survey. One prominent example is Jittomeok, whose TikTok username is @daygamin. With over 1.1 million followers, Jittomeok's content features Korean food mukbangs. Her popularity has led to her live interactions with her audience extending beyond the screen, sparking a shift in lifestyle choices among her followers in Southeast Asia.
After her mukbang videos, followers have begun to buy Korean cosmetics in Thailand and even book flights to Seoul. Jittomeok, speaking at a press conference in Seoul's Gangnam District, highlighted the growing popularity of K-beauty overseas. She expressed her genuine sense of pride at the impact her online presence has had, leading to the sale of Korean beauty products in Thailand and securing advertising contracts abroad.
While K-dramas and K-pop have already gained widespread popularity, this new survey reveals the broader economic impact of K-culture on TikTok. The phenomenon showcases how short-form video content can bridge cultural gaps and drive real-world spending patterns, demonstrating the influential power of digital media in today's global marketplace.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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