TikTok creators turn K-culture curiosity into real-world spending: survey
For global fans watching content creator Jittomeok, whose username is @daygamin on online platform TikTok, broadcast her Korean food "mukbangs," falling in love with K-culture no longer stops at the screen. Through live interactions with her 1.1 million followers — particularly across Southeast Asia — what begins as curiosity about a dish quickly transforms into everyday lifestyle choices, from…
TikTok creators are turning their fascination with K-culture into actual spending habits, according to a recent survey. One such creator, Jittomeok, whose online handle is @daygamin, has gained a following of 1.1 million on the platform by sharing Korean food mukbangs. Her influence has inspired her massive audience to delve deeper into K-culture, leading to tangible real-world purchases such as Korean cosmetics in Thailand and even deciding to travel to Seoul.
Jittomeok recently shared her experiences as an invited guest at a press conference at the Hotel Eliena in Gangnam District, Seoul. She spoke at length about how short-form video content on TikTok is catalyzing a cultural shift, making it easier for global fans to connect with K-beauty and K-drama industries. Jittomeok remarked on the immense popularity of Korean content overseas, attributing her own success in selling Korean beauty products in Thailand and securing advertising contracts abroad to her online interactions with fans.
The report, unveiled during the press conference, highlights the broader economic impact of K-culture on TikTok.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
