The retro rangefinder camera Olympus fans have long been calling for could finally land — teaser video announces a September 9 launch
A teaser just revealed what could be a successor to the PEN-F digital rangefinder, or perhaps one for the PEN EP-7, and it's coming on September 9.
OM System has unveiled a teaser video for a highly anticipated camera launch set to take place on September 9, 2021. The camera in question is a rangefinder-style model, a feature fans of the beloved Olympus PEN-F digital rangefinder have long been waiting for. The teaser video places a strong emphasis on the viewfinder experience, which is a key selling point for PEN cameras. OM System's teaser also reveals the camera's form factor, showcasing its retro design that has captivated Olympus enthusiasts for years.
Japan Industrial Partners acquired Olympus in 2021, leading to the creation of OM Digital Solutions and the rebranding of new cameras as OM System. Since then, every Olympus camera series has received upgrades, with the exception of the PEN-F/PEN E-P7 line of digital rangefinders. Olympus fans have been clamoring for a successor to this popular series, and the teaser video may finally be delivering on that demand.
The teaser video focuses on the feel of the built-in rangefinder-style viewfinder, which is a defining characteristic of PEN cameras. Once the focus is shifted away from this feature, the camera's design is revealed, offering a glimpse at the top plate. Based on the low-key visuals provided, analysts are speculating that this could be a spiritual successor to the iconic Olympus PEN-F or a reimagining of the more affordable Olympus PEN EP-7.
Regardless, the prospect of a new rangefinder-style camera is generating excitement among Olympus fans.
Given the significant time gap between the original Olympus PEN-F (10 years old) and PEN EP-7 (5 years old), there are likely to be several improvements in the new camera. These potential upgrades could include a faster stacked sensor, enhanced phase-detection autofocus, and additional computational photography modes. All of these details will be unveiled on September 9, and the live event will be accessible on the OM System website.
The site is advertising a five-day program of live discussions, all centered on the exciting new camera.
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