Target to host in-store event for Beauty Studio launch
The new concept, which debuts about a month after the mass merchant's deal with Ulta Beauty ended, aims to strengthen sales in the category.
Target is launching its Beauty Studio concept in over 600 stores and on its website on September 10. The new beauty section will feature more than 1,600 products from 90 brands, with over two-thirds of the brands being new to Target, according to Modern Retail.
The products will include skin care, makeup, hair care, fragrance, bath/body, and nails. Some of the brands include Eqqualberry and First Aid Beauty in skin care, Joico and Nioxin in hair care, Sarelly, and Manacurist.
The launch aims to strengthen sales in the beauty category, which comes about a month after Target's deal with Ulta Beauty ended, as reported by Retail Dive.
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- New brands flock to Target’s post-Ulta beauty section modernretail.co
