New brands flock to Target’s post-Ulta beauty section
Target's new beauty section in stores and online has attracted many new brands to the retailer for the first time. For some, this is their first entry into retail stores entirely.
Target's new beauty section is attracting numerous brands to the retailer for the first time, some of which are launching their first retail store entry. Target Beauty Studio, set to launch on September 10 in over 600 stores and on the company's website, will offer more than 1,600 products from 90 brands, with more than two-thirds of these brands being newcomers to Target.
The range includes skincare, makeup, hair care, fragrance, bath and body, and nail care products. A complete list of the brands, including Eqqualberry, First Aid Beauty, Joico, Nioxin, Sarelly, and Manacurist, can be found on Target's website. This addition to Target's product line is part of the company's strategy to revitalize its financial performance.
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Also reported by 1 other outlet
- Target to host in-store event for Beauty Studio launch retaildive.com
