SeatGeek Lets Ticket Buyers Find Events With Conversational AI

Ticketing platform SeatGeek has introduced an AI-powered search feature called "Ask SeatGeek" to its marketplace. This new tool enables users to describe their ticket preferences in their own words, and the AI will provide a detailed, tailored response. The feature's co-founder and CEO, Jack Groetzinger, explained that it simplifies the ticket-buying process by allowing fans to ask questions using their own terminology and receive actionable answers.

The launch of Ask SeatGeek builds upon SeatGeek's previous AI initiatives, including the integration of official primary tickets and resale inventory into a single ChatGPT experience in March. Since then, the company has integrated this artificial intelligence into Google's agentic AI search experience and Spotify.

The conversational AI search tool now brings nearly two decades of verified seat-level data to SeatGeek's marketplace, directly answering fans' questions within the platform. Earlier this month, SeatGeek also announced that sports and entertainment organizations partnering with the platform can now access Priority Commerce's payment capabilities.

These organizations can leverage Level III transaction data, which helps reduce payment processing costs through reduced interchange rates on eligible commercial card transactions.

SeatGeek's product manager, Brannon Desseyn, revealed that the payments aspect of this initiative is a recent addition, driven by advancements in card issuing technology and innovations from Apple and Google's wallet solutions. In May, Desseyn discussed the broader theory behind the company's vision for live entertainment: an experience centered around identity, payments, and real-time personalization.

Earlier this year, SeatGeek conducted a pilot program with Cleveland Cavaliers fans during the NBA playoffs, sending select fans a push notification with a $10 concession credit redeemable via Apple Wallet or Google Wallet. This pilot demonstrated SeatGeek's commitment to minimizing friction in the ticket-buying process, reflecting a larger transformation in the sports and entertainment industry, where venues aim to be curators of premium, all-day experiences that blend hospitality, commerce, and entertainment.