Leonid Bershidsky is putting AI into Bloomberg’s newsroom. He says the technology belongs ‘in the servants’ quarters.’
Leonid Bershidsky is one of Russia’s best-known media executives. He was editor-in-chief of the newspaper Vedomosti in its early years and of the magazine Smart Money, launched the online outlet Slon.ru, and published the Russian editions of Newsweek and Forbes. He moved to Ukraine for work in 2012 and emigrated to Germany in 2014.
Leonid Bershidsky, a prominent media executive from Russia, is integrating artificial intelligence into Bloomberg's newsroom. He believes AI should be used "in the servants' quarters," referring to roles that can be performed more efficiently by machines rather than humans. Bershidsky emphasizes that human beings possess qualities, such as risk-taking and irrational behavior, which are essential in markets driven by greed and fear.
He argues that AI cannot fully replace these human instincts and that a human element remains necessary for the functioning of financial markets. Bershidsky's approach to incorporating AI acknowledges its potential while ensuring that it complements and serves human journalists, rather than replacing them entirely.
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