Proton powers towards best year in 15 years with 200,000-car sales target
KUALA LUMPUR, Aug 26 — Proton Holdings Bhd expects its total vehicle sales to reach 200,000 units in 2026, which w...
Proton Holdings Bhd anticipates its total vehicle sales to reach 200,000 units in 2026, marking its highest annual sales performance in 15 years. This projection follows a strong first-half performance in 2026, where the company sold approximately 100,000 vehicles. Deputy CEO Datuk Abdul Rashid Musa attributes the positive outlook to the strong support from Malaysians and anticipates the momentum to persist throughout the year.
The company's xEV segment currently accounts for about 17% of total sales, with more xEV models projected to be introduced. This share puts Proton in a favorable position to support the government's electrified vehicle goals, including achieving a 20% target by 2030. Abdul Rashid emphasized Proton's commitment to making advanced automotive technologies accessible and affordable to the wider market.
The company aims to showcase these technologies at GATE Expo 2026, including hybrid electric vehicle (HEV) powertrains, electrical and electronic architecture, integrated head units, and Advanced Driver Assistance Systems (ADAS). Proton is also focused on localisation and industry collaboration to strengthen the domestic automotive ecosystem, adapting to the increasing electrical and electronic components in modern vehicles.
The company will work within this ecosystem to enhance local capacity and capabilities, contributing to Malaysia's positioning as a hub for the latest automotive industry technology.
Written by urgent.news from Malay Mail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
