Mallorca’s American dream: Palma launches major US tourism push
Palma is setting its sights on the United States with a new campaign targeting major American cities as Mallorca prepares […]
Mallorca is set to attract a larger number of visitors from the United States in 2027, according to a new tourism campaign launched by Palma. The island is targeting major American cities such as Atlanta, Philadelphia, Chicago, and New York with the initiative, which is expected to involve around 120 American travel agents. The campaign, which will be led by Fundació Turisme Palma 365, aims to build stronger relationships with travel professionals who can influence American holidaymakers' decisions.
Palma is particularly focused on New York, with the city set to host an event that brings together American travel agents and representatives from the island's tourism sector. The campaign comes as Palma seeks to diversify its international tourism markets beyond traditional European sources and capitalize on improved connectivity between Mallorca and North America.
United Airlines' direct Palma-New York route, launched in 2022, has already seen strong demand, providing a valuable link between the two destinations. Palma's tourism chief, Pedro Homar, is confident that the US market will continue to grow, emphasizing the importance of the campaign in generating new partnerships and bookings for 2027.
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