Lionsgate Strikes Promotional Partnership With Indian Action Star Yash
EXCLUSIVE: Lionsgate has struck a deal with Indian action star Yash and his production company Monster Mind Creations for the actor to promote select Lionsgate theatrical releases. The idea is to amplify campaigns, including for movies such as the upcoming John Rambo and John Wick spinoff Caine, in India’s fourth-largest global film market and to […]
We haven't written up this one. Deadline has the full story — the link below goes straight to it.
