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I’m a marketer who fell into the ‘empire-building’ trap. Now I know a bigger head count doesn’t mean better marketing.

BuildOps CMO Colin Piper once managed a 130-person marketing team. Now he thinks smaller marketing departments can do more.

  • Colin Piper, former CMO of Autodesk, fell into the 'empire-building' trap in marketing.
  • Piper's team at BuildOps grew to 130 people, causing inefficiencies and longer decision-making.
  • AI is enabling smaller teams to match the results of larger marketing departments.

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