iPhone 18 Pro and iPhone 18 Pro Max price rumors — here's how much more you could pay this year
The iPhone isn't immune to the events of the last 12 months, and we're expecting a serious price hike at next month's event.
Rumors suggest that Apple may increase the price of the new iPhone 18 Pro and iPhone 18 Pro Max models. Analysts predict that Apple could launch the iPhone 18 Pro at $1,299 or even $1,399, up from the $1,099 starting price of the iPhone 17 Pro. Bloomberg's Mark Gurman claims that Apple will limit the price increase to $100, resulting in a starting price of $1,199.
The pricing would apply to the three storage tiers of the iPhone 18 Pro and iPhone 18 Pro Max: 256GB at $1,199/$1,299, 512GB at $1,399/$1,499, 1TB at $1,599/$1,699, and 2TB at $2,099/$2,099. Despite the anticipated price hikes, analysts believe Apple will try to keep the price increases as low as possible to maintain volume. The memory cost has risen significantly, accounting for 34% of the BOM in the third quarter of 2026, up from around 10% a year ago. Apple may also raise the prices of older iPhone models to offset the losses.
Written by urgent.news from Tom's Guide's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
