How to Watch Apple’s ‘Surprise and Shine’ Event in September
Will Apple debut a foldable iPhone at its event? Here’s how to watch the event to find out in real time.
Apple's upcoming "Surprise and Shine" event is scheduled for September 9. Traditionally, this event has been utilized to unveil new hardware, with iPhones often taking center stage. This means there are only a few weeks remaining to determine if Apple will introduce the rumored foldable iPhone. The event can be viewed on Apple's website, Apple TV, the Apple Developer app, and the company's YouTube channel at 10 a.m. PT (1 p.m. ET, 6 p.m. BST) on Wednesday, September 9.
John Ternus, the new CEO, will make his first appearance in his role following his appointment on September 1. Apple may showcase a foldable iPhone, potentially called iPhone Fold, iPhone Ultra, or iPhone Flip. Reports and leaks suggest the foldable could be a book-style design, similar to the Samsung Galaxy Fold 8, priced between $2,000 and $2,500.
However, a CNET survey indicates that US adults are only willing to spend an average of $781 on a foldable iPhone, which is less than the base model iPhone 17's price of $799. Apple might also unveil the iPhone 18 Pro and Pro Max, with starting prices potentially rising to $1,200 from the iPhone 17 Pro's $1,100 starting price. It's worth noting that the entry-level iPhone 18 models may be absent, as Apple might split the iPhone launch this year, potentially presenting the iPhone 18 Pro and Pro Max in September before releasing the iPhone 18, iPhone 18E, and a refreshed iPhone Air in the spring.
Additionally, Apple is anticipated to announce an Apple Watch Series 12 and Apple Watch Ultra 4, which could include faster chips and improved health and fitness features, though no design changes are expected. The pricing for these watches is unknown, but Apple's price increases this year suggest they may be higher than the Apple Watch 11's $399 starting price.
Lastly, Apple could introduce the AirPods 5 at the September event, marking an update to the company's entry-level headphones. With the AirPods 4 released nearly two years ago in 2024, the AirPods 5 may come with a higher starting price than the AirPods 4's $129 launch price.
Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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