'Food hunters' sparks enthusiasm for K-food with 10 mil. views on social media
The Korea Tourism Organization said Wednesday that its "K-Local Food Hunters 33" project surpassed 10 million cumulative views across major digital platforms, including Instagram, TikTok, Xiaohongshu and YouTube. The organization gathered 33 prominent creators representing 13 countries and regions spanning China, Japan, Southeast Asia, Europe and the Americas for the project, conducted in June,…
The Korea Tourism Organization's K-Local Food Hunters 33 project has garnered an impressive 10 million cumulative views across major digital platforms, sparking enthusiasm for Korean cuisine worldwide. The initiative brought together 33 prominent creators from 13 countries and regions, including China, Japan, Southeast Asia, Europe, and the Americas.
Conducted in June, the project aimed to showcase Korea's diverse regional cuisine and culture through an immersive five-day, four-night journey across Gangwon, Jeolla, and Gyeongsang provinces. The creators explored local attractions while sampling signature regional dishes, capturing authentic moments that resonated with audiences.
A Vietnamese creator's captivating video featuring raw Korean beef emerged as the most popular content, amassing around 29 million followers. The campaign generated roughly 900 social media posts, successfully connecting international food culture with authentic travel experiences in Korea.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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