'Food hunters' sparks enthusiasm for K-food with 10 mil. views on social media
The Korea Tourism Organization said Wednesday that its "K-Local Food Hunters 33" project surpassed 10 million cumulative views across major digital platforms, including Instagram, TikTok, Xiaohongshu and YouTube. The organization gathered 33 prominent creators representing 13 countries and regions spanning China, Japan, Southeast Asia, Europe and the Americas for the project, conducted in June,…
The Korea Tourism Organization announced on Wednesday that its K-Local Food Hunters 33 project has achieved an impressive 10 million total views on major social media platforms like Instagram, TikTok, Xiaohongshu, and YouTube. Organized by the Korea Tourism Organization, the project brought together 33 renowned creators from 13 different countries and regions, including China, Japan, Southeast Asia, Europe, and the Americas.
The five-day, four-night journey across Gangwon, Jeolla, and Gyeongsang provinces allowed the creators to immerse themselves in local attractions while indulging in signature regional dishes. A standout Vietnamese creator's video showcasing raw Korean beef emerged as the most popular content from this international tourism initiative, garnering a massive audience of approximately 29 million followers.
The campaign successfully promoted Korea's diverse regional cuisine and culture by generating around 900 social media posts and forging connections between international food culture and authentic travel experiences across the nation.
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