Digiday+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti
As the retail media landscape continues to evolve, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget.
Digiday+ Research has conducted an in-depth analysis of the retail media landscape, examining the strategies and challenges faced by leading marketing channels such as creator marketing, CTV, and social media. The findings reveal key trends and best practices in this rapidly evolving industry, with a focus on the growing role of retail media in marketers' playbooks.
In the past, marketers often viewed retail media as a lower-funnel performance channel, primarily utilizing sponsored product listings. However, the industry has since evolved, with marketers now expanding their ad businesses to include off-site media, streaming, and full-funnel marketing opportunities.
This member-exclusive article from Digiday provides valuable insights into how the retail media landscape is transforming, as marketers reconsider where to invest their budgets and how to measure success across these diverse channels. To continue reading the full analysis, please visit digiday.com and subscribe for access to more content like this.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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