Dentsu expands and consolidates its commerce and retail media offering under new leadership
One reason for the move to bring in new leadership: the commerce media and retail media worlds continue to grow at impressive rates
Dentsu is broadening and streamlining its commerce and retail media services under new corporate leadership, according to Digiday. The Japanese media holding company has appointed Aisha Khan as the head of retail and commerce for Dentsu North America, moving her from WPP Media. Khan previously served as executive director of retail media and digital commerce for Unilever's holdco.
The demand for commerce media and retail media continues to surge, with commerce media in the U.S. growing by 25% year-over-year in the second quarter of 2026, according to Brian Wieser. Dentsu already has the necessary components for an effective commerce and retail media strategy, but required competent leadership to bring everything together for clients, such as Dick's Sporting Goods and Dollar General.
Dentsu Americas CEO Beth Ann Kaminkow emphasized the company's readiness to effectively serve clients in this area.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
