DAZN to buy EverPass Media to expand into US commercial venues

DAZN has agreed to acquire EverPass Media, a deal that will expand DAZN's sports content into U.S. commercial venues by combining it with EverPass' U.S. streaming and technology capabilities. The financial terms of the deal have not been disclosed. EverPass, founded in 2023 by 32 Equity and RedBird Capital Partners, holds exclusive commercial distribution rights for NFL Sunday Ticket in bars, restaurants, and other commercial venues.

RedBird Capital Partners, 32 Equity, and TKO Group Holdings will become minority shareholders in DAZN as part of the agreement. EverPass CEO Alex Kaplan will continue to lead the business, which will be rebranded as DAZN for Business. EverPass also distributes programming from various sports leagues and partnerships with major streaming platforms.

The deal provides DAZN with a proven commercial distribution platform, deep relationships across U.S. venues, and an attractive portfolio of premium rights. Existing EverPass customers will continue to receive service without interruption during the transition.

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