D2C kitchenware startup Curaa raises Rs 40 crore led by 3one4 Capital
Founded in 2024 by chef and content creator Sanjyot Keer and entrepreneur Neeraj Kumawat, Curaa designs kitchen appliances and tools tailored for Indian cooking habits. The company said the fresh capital will be used for product development, branding, and supply chain management, while also supporting its omnichannel expansion plans.
D2C kitchenware startup Curaa has successfully raised Rs 40 crore in a round of funding led by 3one4 Capital, with participation from existing investors Kae Capital, Lumikai, and Better Capital. The company, founded in 2024 by chef and content creator Sanjyot Keer and entrepreneur Neeraj Kumawat, specializes in designing kitchen appliances and tools specifically tailored for Indian cooking habits.
The fresh capital will be utilized for product development, branding, supply chain management, and supporting Curaa's omnichannel expansion plans. Kumawat explained that demand for Curaa's products has grown much faster than anticipated, and the investment will help the company build the necessary supply chain and operational capacity to accommodate this growth.
Since its launch, Curaa has served more than three lakh households, adding an average of 25,000-30,000 customers each month. The company currently sells through its own website, Amazon, Zepto, and Swiggy Instamart, with Amazon being the largest sales channel.
Curaa's founder Sanjyot Keer highlighted the unique challenges posed by Indian cooking, which is complex and demanding with multiple processes involved. Despite this, most kitchen equipment available in the market is generic and often consists of rebranded or relabeled imported products. Keer, who also manages the food content platform Your Food Lab, which boasts over 3.9 million followers on Instagram, emphasized the company's commitment to an India-first manufacturing approach.
Most of Curaa's value addition takes place domestically, while certain components are sourced from overseas to optimize costs and supply chain efficiency.
The successful fundraising comes as the D2C kitchenware segment witnesses a surge of startups challenging traditional appliance and cookware firms. Companies like Ember, Cumin Co, Nuuk, and EDT (Edition) are establishing premium kitchen brands, focusing on delivering better-designed, higher-quality products that cater to the specific needs of Indian cooking habits.
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