Callaway’s Good Good generationally stupid golf ad has left the internet horrified

The controversy surrounding Callaway's and Good Good Golf's promotional video has left the internet in horror. The video, which has since been deleted, showed Callaway co-founder Garrett Clark aggressively shoving female golfer Alexis Miestowski and standing over her before warning her not to touch his new driver. The ad was part of a horror-themed story about Clark's obsession with the new Callaway Quantum driver.

The reaction to the ad was immediate and fierce. X users were horrified, with one writing, "Absolutely incredible that no one in the room said 'guy hold on'." Golf Digest reporter Christopher Powers expressed disbelief at the lack of oversight, while others questioned why no women were involved in the approval process.

This was not just a bad ad - it was a generationally stupid one, criticized for endorsing violence against women in the most threatening way. Skratch social media director Nicole Rae called it "wildly disappointing", while golfer and Real Housewives of Orange County cast member Katie Ginella said she would no longer support Callaway or Good Good.

The ad highlighted a larger problem within golf - the exclusionary "golf bro" culture that many women feel unwelcome in. Despite claiming to make the game more welcoming to women, much of golf's most prominent internet content continues to revolve around groups of men, competitive challenges, and rowdy banter. Good Good, founded by male creators and only launching a women's channel in late 2025, only made things worse.

Good Good and Callaway removed the video from their social media accounts, but it continued to circulate online, bringing it to an even larger audience. The controversy sparked a discussion on Reddit and TikTok, with many women voicing their disappointment and frustration. Golf fans were unimpressed, with one commenter calling the ad a "school project production value" lacking any real humor.

The incident revealed a deep contradiction in the sport of golf - while it claims to be more inclusive to women, its most prominent content often perpetuates exclusionary "golf bro" culture.