Blue-coloured baby socks in ad prompts action against IVF centre in Rajasthan
As blue colour is associated with a male child, the Health Department views this as a prima facie indication of promoting sex selection services, says Principal Medical and Health Secretary Gayatri Rathore
A newspaper advertisement featuring a blue-coloured pair of baby socks has prompted health authorities in Rajasthan to investigate a fertility hospital for alleged promotion of sex selection, officials said on Tuesday (August 25, 2026). The State government warned against the practice, which is prohibited by law. The hospital, Neelkanth Fertility and Women's Care Hospital, also known as Neelkanth IVF Centre, suspended nine registration certificates, including those for its assisted reproductive technology (ART) clinics, ART banks, and surrogacy clinics.
The action was taken under the provisions of the Assisted Reproductive Technology (Regulation) Act, 2021. The hospital, founded in 2003, boasts a dedicated team of doctors and embryologists, as well as state-of-the-art laboratory facilities for providing "ethical, advanced, and patient-focused fertility care."
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