Apple’s iPhone 18 Pro launch gets a September date
Apple is set to unveil its iPhone 18 Pro lineup during a September 9 event at the Steve Jobs Theater in Apple Park, under the tagline "Surprise and shine." With this September launch window, component suppliers like TSMC can prepare high-volume production runs in advance, while Apple aims to boost fourth-quarter sales and align with users' typical upgrade cycles.
Reports suggest the iPhone 18 Pro could start at Rs 1,39,900 in India, compared to the Rs 1,34,900 price tag for the iPhone 17 Pro. Another estimate places the 256GB version at Rs 1,44,900, while the iPhone 18 Pro Max might begin at Rs 1,54,900. Higher memory component costs and surge in demand for AI infrastructure are cited as possible reasons behind the expected price increase.
Apple has already raised prices for some devices like the iPad Air and MacBook Air in India, though it remains unclear if the same approach will be taken for the iPhone 18 Pro series. If the highest reported estimates hold true, the new models could be up to Rs 20,000 pricier than their predecessors.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
