Workplace social media reduces staff turnover, study finds
Social media used inside organizations may help engage employees and increase staff retention, according to a paper in the International Journal of Applied Systemic Studies that examined this phenomenon in China. Employee engagement refers to a worker's emotional and motivational connection with their organization, the team explains, while retention is the organization's ability to keep employees…
A study published in the International Journal of Applied Systemic Studies has found that workplace social media use may help increase staff retention in China. This research, conducted by Jiajia Liu, examined the impact of perceived ease of use and usefulness of social media technology on employee engagement and retention. The findings suggest that perceived ease of use and usefulness of social media tools strengthened the impact on employee engagement and retention.
Social media can facilitate communication, knowledge sharing, and recognition, helping employees feel more connected to their colleagues, superiors, and the organization. However, the study also indicates that introducing social media tools may not be enough for optimal engagement and retention. Organizations need to ensure that employees find these tools easy to use and clearly beneficial for clear communication, knowledge sharing, recognition, accessibility, and demonstrable value.
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