SWEET SUCCESS: Gqeberha ice cream startup eyes major supermarket deal ahead of R1m pitch
Gqeberha ice cream maker Thando Volontiya caught Shoprite Checkers’ eye after his GQ Creamery ice cream generated a buzz on social media. On Thursday, he’ll pitch for a R1m prize in the Standard Bank Kasi SME National Pitch Challenge.
Gqebhe ice cream startup GQ Creamery has caught the attention of major retailer Shoprite Checkers after social media buzz. Founder Thando Volontiya plans to pitch for a R1million prize at the Standard Bank Kasi SME National Pitch Challenge on Thursday, 27 August. Winning the competition would allow Volontiya to fast-track setting up additional GQ Creamery shops and eventually building a factory to produce the popular ice cream on a larger scale.
The product will first be stocked in Shoprite Checkers stores in Nelson Mandela Bay, with plans to expand across the Eastern Cape as demand grows.
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