'Stop with the manifestos', OpenAI's former communications director says
Hannah Wong, a former communications lead at OpenAI , says technology executives need to stop writing long-winded essays and start telling the community how their products will help people. Ms Wong made the comments during an event organised by Clipbook, a media intelligence platform. The discussion focused on communications in the age of AI . "Companies need to do more showing and less telling,"…
Hannah Wong, a former communications lead at OpenAI, argues that technology executives must stop writing lengthy essays and start demonstrating how their products can benefit people. At a media intelligence event, Wong told Clipbook founder Adam Joseph that companies need to show more and tell less in their communications. She criticized the prevalence of "manifestos" that often fail to resonate with audiences because they are aspirational but lack authenticity.
Wong questioned executives who claim AI will create opportunities for all, while simultaneously laying off workers. She emphasized that mixed messages create a credibility gap and that too many tech companies fail to engage in community-building and outreach. Wong cited Airbnb and Nvidia as examples of companies better at connecting with audiences through authentic storytelling.
She praised Brian Chesky, Airbnb's CEO, and Jensen Huang, Nvidia's CEO, for their ability to articulate how AI can improve society. Wong also noted that during her time at OpenAI, CEO Sam Altman was authentic and approachable, always seeking input from the communications team.
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