3M Uses AI to Tame Its 60,000-Product Portfolio
3M sells more than 60,000 products, spanning adhesives, abrasives, films, automotive materials, electronics and safety gear, so many that finding the right product has become its own obstacle to a sale. The company launched Ask 3M, an AI assistant that gives industrial customers direct, self-service access to its technical expertise, 3M said in its own […] The post 3M Uses AI to Tame Its…
3M, a company with over 60,000 products ranging from adhesives to safety gear, has launched Ask 3M, an AI assistant to help industrial customers quickly find the right product. The tool uses verified 3M documentation to provide answers to technical questions in everyday language, drawing from 49 technology platforms. Engineers can ask about specific products, such as structural adhesives for bonding carbon fiber to aluminum, and receive direct responses.
The company has also introduced the 3M Digital Materials Hub, a platform that allows engineers to test and model materials before they exist, even creating new materials for specific design problems. Both tools aim to reduce the time engineers spend searching for the right product, ultimately speeding up the design process and potentially increasing sales.
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