'Stop with the manifestos', OpenAI's former communications director says
Hannah Wong, a former communications lead at OpenAI , says technology executives need to stop writing manifestos and start telling stories about how their products will help people. Ms Wong made the comments during an event organised by Clipbook, a media intelligence platform. The roundtable discussion focused on communications in the age of AI . "Companies need to do more showing and less…
Hannah Wong, a former communications lead at OpenAI, has called for technology executives to stop writing manifestos and instead focus on telling stories about the positive impact their products can have on people. This advice was shared during a media intelligence platform's roundtable discussion on communications in the age of AI.
Wong stressed that companies should show, rather than merely tell, as manifestos often fall flat due to mixed messaging and aspirational statements. She highlighted that companies like Airbnb and Nvidia are more effective at connecting with audiences because of their authentic storytelling approaches. Wong also credited Brian Chesky, Airbnb's co-founder and CEO, and Jensen Huang, Nvidia's CEO, for their ability to articulate how AI can improve society through compelling narratives.
Her comments come in the wake of Meta CEO Mark Zuckerberg's lengthy essay titled "The future is for everyone," which some have labeled as a manifesto. Wong believes that companies should prioritize building trust and credibility through genuine storytelling and community engagement rather than merely talking at their audiences.
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