Sanitary pads, diaper maker Softcare Kenya revenue up 17.4pc to Sh7.2bn
The growth puts Kenya among Softcare’s largest individual markets in Africa, with the country contributing $55.5 million (Sh7.2 billion) to the group’s revenue in the six months ended June 30, up from $47.3 million (Sh6.1 billion) in the same period last year.
Softcare, a diaper manufacturer based in Hong Kong, reported a significant increase in revenue from its operations in Kenya during the first half of 2026. The company's revenue from the Kenyan market grew by 17.4 percent, reaching Sh7.2 billion, marking it as one of the company's largest individual markets in Africa. In the same period last year, Softcare's revenue from Kenya stood at Sh6.1 billion.
The growth in Kenya's revenue was driven by an increase in both sales volume and average selling prices. The Hong Kong-listed company's overall revenue for the same period rose by 30.7 percent, reaching $332.7 million. Profit for the period also increased by 46 percent, amounting to $75.8 million.
Softcare's expansion into new markets and improvement in production layout contributed to its leading position in core operating countries in East and West Africa. Kenya's market share surpassed Uganda's, which saw a revenue increase from $24.6 million to $29.9 million, and Tanzania's, with sales growing from $22.7 million to $27 million. East Africa as a whole contributed $151.4 million to the company's revenue, accounting for 45.5 percent of its total revenue for the period.
The company's growth was attributed to strong sales volumes, the expansion of distribution channels, production optimization, and entry into new markets. Additionally, favorable currency movements in several African markets, where the local currencies strengthened against the US dollar, resulted in higher average selling prices when reported in US-dollar terms.
Baby-care products remained Softcare's main revenue driver, generating $261.9 million, or 78.7 percent of the company's total revenue, while feminine-care products contributed $56 million, and family-care products contributed $14.9 million. The company had 10 factories and 73 production lines in operation by June 2026, an increase of one factory and seven production lines compared to the end of 2025.
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