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Raksha Bandhan 2026: Swadeshi Rakhis Gain Popularity As India’s Rakhi Trade Nears ₹25,000 Crore

The rakhi market is witnessing a strong shift towards swadeshi and locally produced products ahead of Raksha Bandhan, with traders expecting the country’s rakhi business to reach nearly Rs 25,000 crore this year. The broader festive trade, including sweets, gifts, apparel, electronics and dry fruits, could cross Rs 30,000 crore, according to a report by PTI citing estimates by the Confederation…

Raksha Bandhan 2026: Swadeshi Rakhis Gain Popularity As India’s Rakhi Trade Nears ₹25,000 Crore

We haven't written up this one. Free Press Journal has the full story — the link below goes straight to it.

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