Nykaa finally fixed fashion, and investors came rushing back. Myntra still sees no reason for panic
The post Nykaa finally fixed fashion, and investors came rushing back. Myntra still sees no reason for panic appeared first on The Ken .
Myntra continues to view Nykaa Fashion's success without concern for panic, despite the beauty e-commerce giant's fashion vertical experiencing significant growth. In FY26, Nykaa Fashion's gross merchandise value (GMV) increased by 30% year-on-year, reaching Rs 4,900 crore. Moreover, the vertical became profitable in Q1 of FY27, with an Ebitda margin of 0.1% after a previous negative margin of -6.2%.
Notably, Nykaa's stock price reached its highest level since January 2022, attributing its success to a shift in strategy focusing on third-party brand partnerships and a more generous margin structure. Nykaa Fashion CEO Abhijeet Dabas credited the vertical's growth to assortment growth across categories and the addition of strong brands.
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