mNotify selects 14 SMEs for AI-powered digital transformation programme
The Chief Executive Officer of mNotify, Ronald Tagoe, says the programme is designed to ensure businesses adopt technology based on their specific needs rather than simply following trends.
mNotify has launched a three-month Digital Transformation Drive to assist Ghanaian SMEs in leveraging artificial intelligence and digital tools to boost productivity, customer engagement, and revenue. The initiative, part of the company's 14th anniversary celebrations, chose 14 businesses from over 100 applicants across various sectors, including hospitality, manufacturing, e-commerce, software development, and cybersecurity.
mNotify's CEO, Ronald Tagoe, explained that the program's objective is to ensure businesses adopt technology tailored to their specific needs rather than merely following trends. Tagoe emphasized the importance of identifying the problem first, determining the necessary data and processes to address it, and, if needed, helping businesses gather the required data.
He also mentioned that the participating companies will identify their operational challenges, establish the required data and processes, and then digitize and integrate AI and digital tools to make the most of the data.
The impact of the program will be evaluated by measuring changes in revenue, customer numbers, and employment during the three-month period. Tagoe believes that effective AI adoption can lead to business expansion rather than job loss, emphasizing that AI can augment jobs. He added that digital transformation can create more growth opportunities for businesses and help them employ more people.
The program will also tackle issues related to poor data management and record-keeping, which Tagoe identified as significant barriers to SME digitalization. mNotify will provide the chosen businesses with access to its Omni mNotify platform and support in using AI, cloud technologies, and other digital solutions to address their specific business challenges.
Mr. Tagoe stated that this initiative reflects mNotify's transformation from a bulk SMS company to an AI-powered customer engagement and digital solutions provider. The company's goal now is to assist businesses in achieving broader digital transformation by automating customer engagement, internal processes, and other business operations.
Tagoe mentioned that the insights and outcomes from the 14 participating businesses will inform future cohorts of the program as mNotify aims to deepen digital transformation among Ghanaian businesses.
Written by urgent.news from Joy Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
