Marilyn Monroe Barbie launched to mark Hollywood icon’s 100th birthday

To celebrate what would have been Marilyn Monroe's 100th birthday, Mattel has introduced a new Barbie Signature Doll. The doll pays tribute to the Hollywood icon who rose from modest beginnings to become a globally recognized actress, singer, and fashion icon. Born Norma Jeane Mortenson on June 1, 1926, Monroe left an indelible mark on film, fashion, and popular culture.

The new doll's design is inspired by Monroe's iconic performance in the 1959 film "Gentlemen Prefer Blondes," where she donned a bold pink gown, oversized bow, dramatic gloves, and diamond-inspired jewelry. Collaborating with The Estate of Marilyn Monroe LLC, Barbie's design team meticulously recreated Monroe's distinctive glamour, ambition, and style.

Beyond her acting career, Monroe was a trailblazing businesswoman, establishing her own production company, Marilyn Monroe Productions, as one of the first women in Hollywood to do so. Mattel Vice President and Dolls Design Creative Director Robert Best emphasized that this latest release aims to honor Monroe's accomplishments as a producer, businesswoman, and artist, while also celebrating her status as a fashion and film icon.

This new Barbie Signature Release features an entirely new doll sculpt and outfit, setting it apart from previous tributes to Monroe, which have been released between 1997 and 2009. The Marilyn Monroe Barbie Signature Doll is now available through Mattel Creations and select major retailers, marking the beginning of a new chapter in honoring the legendary actress.