Kohl’s names Arianne Parisi chief customer officer
MENOMONEE FALLS, Wis. - Kohl's has appointed Arianne Parisi as their new Chief Customer Officer, a position created to oversee the company's omnichannel customer experience. Parisi, who has been with Kohl's since 2025 as Chief Digital Officer, will now report directly to CEO Michael J. Bender. Her responsibilities will include overseeing marketing, brand and creative, loyalty, personalization, media, and digital commerce, including the company's online platforms Kohls.com and the Kohl's App.
Parisi brings over 20 years of retail experience to her new role, with previous leadership positions at JD Sports Fashion, The Finish Line, Nordstrom, and The Sports Authority. By combining marketing and digital functions under one leader, Kohl's aims to focus more on the customer lifecycle and how the brand interacts with customers at every touchpoint.
Christie Raymond, Kohl's Chief Marketing Officer, will be leaving the company in September. Kohl's operates more than 1,100 stores in 49 states and serves customers online through Kohls.com and the Kohl's App.
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