Forever52 Bets On India's Professional Beauty Boom With The Academic Series
India's professional beauty industry is experiencing significant growth. This change is fueled by rising demand for skilled professionals, structured training, and high-quality products. As more women and men pursue makeup artistry as a full-time career through academies and vocational programs, brands are increasingly supporting professional development along with product innovation. Forever52…
The professional beauty industry in India is expanding rapidly, driven by a growing demand for skilled makeup artists and the availability of structured training programs. Forever52, a global professional cosmetics brand, has launched the Academic Series in response to this trend. The series aims to strengthen Forever52's position in the professional beauty market and cater to the evolving needs of makeup artists, educators, and academies across India.
India's beauty and wellness sector currently employs around 12.3 million people, with women accounting for nearly 66% of the workforce. The sector is projected to reach nearly ₹5 lakh crore by 2030, making India the world's fourth-largest beauty market. The rise of vocational education, specialized beauty training, and independent entrepreneurship in the makeup industry has created a need for products that cater to the specific requirements of professional artistry.
Forever52's Managing Director, Rajat Aggarwal, emphasizes the importance of understanding the needs of professional makeup artists, who have been instrumental in influencing the brand's innovation for the past 17 years. The Academic Series comprises seven essential professional base-makeup products, including concealers, foundations, loose powders, bronzers, and two concealer palettes, priced between ₹849 and ₹2,999.
These products are designed to provide high-quality base makeup that is accessible to both aspiring and experienced makeup artists.
The launch of the Academic Series is a significant step towards Forever52's long-term growth strategy in India. In its first year, the collection aims to generate sales of ₹12–20 crore across around 100 priority retail locations, partner with 100 makeup academies, and expand to 500 academy partners based on feedback from educators and demand.
The products will be available on Forever52's website, Nykaa Pro, authorized distributors, selected professional beauty retailers, and makeup academies across India, with an initial launch in 25 priority cities.
Beyond commercial success, Forever52 views the Academic Series as the foundation of a broader professional ecosystem. The company plans to collaborate with leading Indian and international makeup artists, educators, and academies through masterclasses, seminars, education-driven events, and professional training programs. Future additions to the Academic Series will focus on addressing real challenges faced by makeup artists, such as multifunctional products, skincare-infused makeup, and hybrid formulations based on artist feedback, educational needs, and real-world applications.
Forever52 aims to support the professional beauty community by integrating professional products, education, and industry-led initiatives into a single platform as India's beauty industry continues to evolve.
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