Flipkart Minutes Crosses 1.1 Million Daily Orders In India, Narrows Gap With Swiggy Instamart

Flipkart Minutes, the rapid-commerce division of the Walmart-owned Flipkart, is now processing between 1.1 million and 1.2 million orders each day, a notable increase from roughly 390,000-400,000 orders in November. This leap translates to an estimated monthly order run rate of 33-36 million, less than two years after the service launched in August 2024.

Flipkart Minutes is closing in on Instamart, Swiggy's quick-commerce platform, which handles around 1.4 million orders daily, though it still trails behind major players like Blinkit and Zepto, with estimated daily orders of 3.4-3.6 million and 2.4-2.6 million respectively. Analysts note that Flipkart's relatively late entry into the market, dominated by these three players, makes its current pace of growth particularly impressive.

The company's expansion has been fueled by the construction of a robust fulfilment network. Currently, Flipkart Minutes operates between 1,020 and 1,050 micro-fulfilment centres, a significant jump from 340 a year ago, with the goal of reaching 1,500 centres by the end of 2026. Increased customer retention is also contributing to the service's growth, with 65-70 percent of monthly buyers on the platform being repeat customers, and transaction volumes per customer rising by 50-60 percent year-on-year.

Average order values on the platform currently range from Rs. 400-500, with fruits and vegetables being key drivers of frequent repeat purchases.