Family, heritage, health, travel: what drives the high-income Brazilian
Para o brasileiro de alta renda, a tranquilidade tem preço: R$ 17 milhões. Este é o valor médio que os brasileiros com renda mensal a partir de R$ 15 mil consideram necessário ter investido para poder parar de trabalhar ou trabalhar apenas com aquilo de que gostam, segundo um estudo inédito do Google Brasil que […] The post Família, patrimônio, saúde, viagens: o que move o brasileiro de alta…
A survey by Google Brasil of 792 high-income individuals in Brazil found that they consider R$ 17 million to be the average amount needed to achieve financial freedom. The survey also revealed that these individuals are concerned with preserving their wealth, with 79% citing failure to provide for their families as a major fear.
They prioritize experiences and well-being, with 93% finding pleasure in activities such as travel, fine dining, and cultural events. Health and longevity are also important, with 84% stating that health is crucial to them. The survey also found that high-income individuals in Brazil have a complex relationship with financial institutions, with an average of 8.7 accounts across different institutions.
Written by urgent.news from Brazil Journal's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
