Dataprop aims to digitize real estate brokerage in Chile with a collaborative platform

Dataprop, a Chilean proptech company founded in 2023, aims to revolutionize the country's real estate brokerage industry by digitizing its fragmented processes. Led by CEO Mario Lipari and CTO Sebastián Estrada, the startup recently added Gonzalo Uribe to strengthen its operations. Lipari, inspired by his mother's experience as a real estate agent, recognized the lack of digitization and suboptimal tools among many agents.

The company's platform addresses several pain points, including collaboration among agents, commission payments, unclear agreements, slow processes, and poor traceability. By combining features like a real estate CRM, property listings on portals, digital signatures, payment gateways, legal support, and AI-based tools, Dataprop streamlines the entire operation, fosters collaboration, and enhances service standards.

In 2024, Dataprop serves 842 clients, supports over 1,000 active users, and manages a portfolio of more than 16,000 properties. The startup's strategy focuses on professionalizing the industry through improved training, better agreement management, and enhanced collaboration among agents. Dataprop believes that the industry needs to move beyond merely listing properties on multiple platforms and instead prioritize streamlining operations, following up on deals, and building trust through technology.

While the Deloitte 2025 Commercial Real Estate Outlook highlights the growing adoption of AI in real estate, Dataprop emphasizes that digital transformation requires more than just incorporating new tools. The company aims to transform technology into a foundation that optimizes real estate agents' daily management, from identifying opportunities to closing deals. For Lipari, the future of the Chilean real estate brokerage lies in professionalization, efficiency, trust, and elevated service standards.