California lawmakers vote to increase transparency over influencers’ paid political posts
SACRAMENTO, Calif. (AP) — The California Senate passed a bill Monday that would fine content creators who…
California lawmakers have voted to increase transparency regarding influencers' paid political posts. The California Senate has passed a bill which would impose fines on content creators who fail to disclose receiving payment for posts in support of political candidates or ballot issues. Currently, Texas also requires such disclaimers on political posts.
Democratic Assemblymember Marc Berman introduced the legislation, emphasizing the need for voters to be aware of any campaigns being funded by influencers. His bill would allow the Fair Political Practices Commission, rather than the state's campaign watchdog, to fine influencers and political committees for violations, thus expediting the process.
Influencers could face penalties of up to $5,000 per violation. The bill's passage comes as federal efforts to introduce similar disclosure requirements for influencers have not yet progressed.
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