Blue-coloured foetus in ad prompts action against IVF centre in Rajasthan
As blue colour is associated with a male child, the Health Department views this as a prima facie indication of promoting sex selection services, says Principal Medical and Health Secretary Gayatri Rathore
A newspaper advertisement featuring a blue-coloured baby sock led to health authorities in Rajasthan taking action against a fertility hospital on August 25, 2026. The State government suspended nine registrations certificates, including those for an assisted reproductive technology (ART) clinic, ART banks, and surrogacy clinics operated by Neelkanth Fertility and Women's Care Hospital, or Neelkanth IVF Centre.
Principal Medical and Health Secretary Gayatri Rathore stated that the blue colour in the advertisement was interpreted as a prima facie indication of promoting sex selection services, which is prohibited by law. The nine registered clinics affected by the suspension are located in Jaipur, Jodhpur, Bhilwara, Udaipur, Kota, and Ajmer.
The Assisted Reproductive Technology (Regulation) Act, 2021, prohibits any form of sex selection and sex-selective ART procedures, and the State government vowed to enforce strict compliance with these legal provisions.
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