Apple Maps launches ads on iPhone, here’s what’s new

Apple has officially launched advertisements within its Maps application for iPhone users, with the rollout expected to expand throughout the coming weeks. This development comes after Apple announced plans for in-app ads in the United States and Canada earlier in the year, with the summer window having rapidly approached but now closing.

Apple Maps began incorporating advertisements in the recent days, with plans to gradually extend the rollout to all users. The new ad format is subtly integrated into the Maps app, appearing alongside regular business listings. Advertisements are distinguishable by a small blue badge, indicating that they are advertisements.

Apple emphasizes the privacy protections offered to users in this new ad feature. Similar to existing policies, Apple ensures that user location and ad interactions in Maps do not correlate with a user's Apple account. Personal data remains on the user's device, not being collected, stored, or shared with third parties by Apple. Interested businesses can also take advantage of Apple's promotional offer for advertising their products or services.

The new ad implementation in Apple Maps marks a step forward in Apple's commitment to maintaining a privacy-first approach to advertising, while also providing businesses with additional opportunities to reach potential customers.