An Ethos of "By Us, for Us" at the Santa Fe Indian Market
Participants in this year’s edition were unafraid to express themselves outside touristic expectations of “tradition,” making work meaningful to themselves and their communities of chosen kin and allies.
The Santa Fe Indian Market, an annual gathering hosted by the Southwestern Association for Indian Arts, brought together over a thousand Native artists from more than two hundred Tribal Nations for its 104th edition in August. The event attracted thousands of visitors, including art collectors, museum curators, and tourists, all eager to admire and acquire unique Indigenous artworks such as textiles, jewelry, ceramics, clothing, and paintings.
Family lineage and longstanding participation were highly valued, with many artists showcasing multigenerational craftsmanship. Mary Jacobs, for instance, displayed traditional Iroquois raised beadwork bags and earrings for decades, while her daughter Samantha won a first-prize ribbon for her “Once Upon a Story” box, adorned with vibrant birds and flora inspired by the Northeast. Samantha's innovative design appealed to Gen Z, who were drawn to the large rabbit-fur puffs and coral reef-inspired patterns.
Emerging artists were also encouraged to participate, bringing fresh styles and perspectives. Nikyle Begay (Diné) won first place in the traditional textiles category for his saddle blanket featuring curly sheep hair fringe, a style he dubbed "bachelor pads." Despite the fierce competition, the Santa Fe Indian Market remains the largest Indigenous art market in the United States, offering a platform for Indigenous artists to showcase their artistry and legacy.
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