AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty
On Sept. 24 in New York City, Digiday, Glossy and Modern Retail will host the second iteration of AI Marketing Strategies, bringing together brand leaders, agency executives, analysts and technology providers to explore what’s actually working as AI reshapes modern marketing.
In February, marketers were still exploring the potential of AI. However, many well-known brands have since transitioned from experimentation to utilizing AI as a central component of their marketing strategies. On September 24 in New York City, Digiday, Glossy, and Modern Retail will gather to present the second edition of AI Marketing Strategies.
This event will feature brand leaders, agency executives, analysts, and technology providers to discuss the practical applications of AI in modern marketing. The focus will be on showcasing successful case studies and innovative practices from companies such as Samsung, Bayer, David’s Bridal, and Dolce&Gabbana Beauty that have embraced AI.
These advancements in AI-driven product discovery, personalization, targeting, creative generation, and more have become essential elements for success in today's market landscape. The full story can be found at modernretail.co. Don't miss out on the latest insights by subscribing to Modern Retail newsletters.
Written by urgent.news from Modern Retail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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