AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty
When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that put AI firmly in the spotlight — and increasingly in the agentic driver’s seat. On Sept. 24 in New York City, Digiday, Glossy and Modern […]
In February, marketers' utilization of AI remained in its infancy. However, in recent months, numerous renowned brands have progressed from preliminary experimentation to formulating strategies and tactics that prominently feature AI. On September 24, in New York City, Digiday, Glossy, and Modern Retail will co-host the second edition of AI Marketing Strategies.
This event will gather brand leaders, agency executives, analysts, and technology providers to examine what is truly effective as AI transforms modern marketing. The upcoming phase of AI Marketing Strategies will dispel the hype and empty promises, focusing on notable case studies and emerging practices from companies such as Samsung, Bayer, and David's Bridal, among others.
These brands are rapidly transforming product discovery, personalization, targeting, creative generation, and more into essential elements of successful marketing campaigns. To read more about this topic, visit digiday.com. To stay updated on media, marketing, and the future of television, sign up for Digiday newsletters.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
