Urban Company takes Kent RO to court over purifier ads; read NSE disclosure
Urban Company has taken legal action against Kent RO Systems by filing a defamation lawsuit in the Delhi High Court. The lawsuit claims that Kent RO's advertisements have been misleading regarding their Native water purifiers. In response, Kent RO has agreed to take down the disputed advertisements and corresponding social media posts. The court has mandated their compliance within a fifteen-day…
Urban Company has taken Kent RO Systems to court over misleading advertisements for Native water purifiers. The dispute was heard on August 12, 2026, at the Delhi High Court after Urban Company filed a petition on August 11. The lawsuit is a defamation and disparagement claim under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
According to the filing, Kent RO ran a campaign with ads and influencer content claiming Urban Company's Native M0, M1, M2, M1 Pro, and M2 Pro water purifiers had a two-year filter and service life, which the company describes as a false marketing tactic. Kent RO also said using Native water purifiers was unsafe and risky. The Delhi High Court directed Kent RO to remove the ads and social media content within 15 days of the hearing on August 12.
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