Urban Company shares surge 7% to 11-month high, rally 16% in 2 sessions. Here are 2 reasons why
Urban Company shares rallied on Monday, after a bullish brokerage call and a legal development involving Kent RO. Kent RO has agreed to remove advertisements and social media content that allegedly made false and misleading claims about Urban Company’s Native water purifiers. The stock hit its highest level in nearly 11 months.
Urban Company's shares surged 7% to reach their highest level in nearly 11 months after a bullish recommendation from Emkay Research and a legal victory over Kent RO Systems. The brokerage firm raised its target price to Rs 190 per share, indicating a potential 20% increase from its previous closing price of Rs 158.60. Kent RO Systems has agreed to remove advertisements and social media content that claimed Urban Company's water purifiers had false and misleading features, such as a two-year filter life and service life.
Urban Company filed a defamation suit against Kent RO before the Delhi High Court, alleging that the advertising campaign made false and misleading claims about its Native water purifiers' filter and service life. The company's shares have rallied over 16% in just two trading sessions, marking a 30% gain in a month and over 28% so far in 2026.
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- Urban Company takes Kent RO to court over purifier ads; read NSE disclosure timesofindia.indiatimes.com
